BMW seems really into advertising the drifting capabilities of their brand new models lately and we love it!! After the video of the M4 drifting on a Aircraft carrier, (which was completely edited), and the video of a couple of M235i drifting around a roundabout (actual footage) the M family is back and with all its ancestors this time. This M4 initiation brought together 52 privately owned M models ranging from classics to recent ones, all here to welcome the new born. I would really be curious to see the reaction of the private owners as the M4 drifts a few centimeters away from their cars! I have to point out that with these new commercials BMW is doing a really good job bringing awareness about their new models with every commercial getting no less than millions of views. They are also stressing on the potential of their new models and what they can accomplish in terms of maneuverability and feel.
Regarding the M4 I have already written a full review on it back when it was still a concept. (which you can access by clicking here). I would like to add to it the fact that I have had a ride in a M4 lately. To start with, I find this car gorgeous. The design lines and aerodynamic details look really good and yet are not too extreme making this car classy to drive to work and sexy to drive on the track. The interior has been refined with some red and blue stitches and other carbon fiber finishes. The central infotainment system is clear and useful with a properly sized screen. Regarding the ride, the car feels super comfortable on our bumpy roads even though sitting on those massive 19 inch rims. The exhaust sound ain’t as bad as people are saying it is but I do understand that the E92 V8 must sound better and less “digital”. What particularly astonished me was how fast the gear shifts of that dual clutch 7 speed automatic gearbox are specially in sport settings! I have tried the new generation PDK and 7 speed dual clutch of Ferrari and believe me it can easily compete. About that turbo-charged engine, with its turbo for each 3 cylinders, with one that starts spooling at low rpms and another one at higher rpms, turbo lag has practically disappeared! I guess this is the new trend that most of the manufactures will be fitting in their upcoming models. Let’s see what the competitors will be announcing at the Paris motor-show in a couple of weeks!