Tag Archives: Advertising

The Jaguar F-Type R

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Ftype CoupeThe long awaited hard top version of the already wonderful F-Type roadster has been finally revealed and it looks stunning. The Coupe is the latest member of Jaguar’s R performance line, that includes the XFR-S and XKR-S. It features the same 5.0-liter, 550-hp and 680Nm of torque supercharged V8. This beauty will burn the 0-100km/h in just 4.0 seconds. The new breed is equipped with hidden rear wing that rises at speeds above 100km/h and stiffer adaptive dynamics suspension that manages the car’s body movements and adjust accordingly. It also has an electronic active differential and a torque vectoring system that further aid the F-Type R’s handling abilities, by controlling the amount of torque sent to each wheel while allowing the inner wheels to brake independently to reduce under-steer.

This F-type R is one, if not the best, looking supercar that has been released this year. It is the perfect balance of  pure elegance, power and eye popping beauty. The roar that comes out of those 4 tail pipes is just plain earporn! Amazing package that thing, great job Jaguar!

Volvo Trucks – The Epic Split feat. Van Damme

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Van Damme Volvo TrucksThe EPIC campaign of Volvo trucks is far from over! #TheEpicSplit is the sixth live test from Volvo Trucks. It follows on from previous viral videos including the Bull Run in Spain to Charlie the Hamster truck driver to many other stunts that you can check right here. The purpose of this test is to demonstrate the remarkable stability and precision of Volvo Dynamic Steering.

What makes this feat so impressive, is that the Hollywood legend, 53 years old Jean-Claude Van Damme, is standing high above the ground, a foot on each side mirror of two golden Volvo FM Trucks speeding in reverse. Chillin like a vilain, Van Damme then performs a world-first: The Epic Split between two moving trucks! Volvo Trucks, my respect I send to you!

Ken Block Gymkhana 6: The Ultimate Gymkhana Grid Course

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Ken Block Gymkhana 6TheAdsGarage is back right on time to share with you car freaks, the brand new Ken Block Gymkhana 6 video. With his modified AWD Fiesta ST sports 650 hp and 650 lb-ft of torque, good for a claimed 0-60 mph in 1.8 seconds, Kenny is ready to burn some rubber. This time, the goal was to design the Ultimate Gymkhana Grid Course. In addition to the usual tight turns, the course features new obstacles including a wrecking ball, a pair of moving Lamborghini Aventadors, and more. The result is not as impressive as the last gymkhana in San Francisco and what the hell are those plastic thingies on his front wheels? Gymkhana Six incorporates elements from Need for Speed Rivals such as video-game themed Redview County cops on Segways. Block is indeed the new Racing Advisor for the Need for Speed franchise. Will this mean that Rivals will feature a Gymkhana course or Ken’s Fiesta? We’ll have to wait until November the 22nd for the official release of the game! For now, enjoy the show! Feel free to check the rest of Ken Block’s Gymkhana videos by clicking right here.

VW GTI MK7 Banner Bahn

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GTI MK7Volkswagen Netherlands is launching the new GTI in the best of ways, combining the best of both worlds, online and offline. The campaign connected the paid banner media space of the top four websites in Netherlands with the real world by challenging the users to catch a Volkswagen Golf GTI. Users had to click on the GTI that will be passing and drifting through the banner space at very high speed. The car is actually driven by a real driver in the real world on 4 asphalt painted versions of the websites. The first user to click on the car wins it! YEP a simple click and you’ll find a GTI MK7 in your garage the next morning. Well it is a bit too late by now the campaign was running on September the 13th but it is still an awesome idea that is definitely worth sharing. Feel free to check the promotion video and the making of attached here below.

N.B: For the full review of the GTI MK7 you can always check my previous article by clicking right here 🙂

BMW Concept M4 Coupe

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BMW Conce M4 coupe frontA few days ago BMW revealed its new breed, the 4 series, followed of course with its M version, the M4, which is said to be the replacement of the M3 coupe. BMW has still not revealed any official data regarding the power output of their new born but rumours say that the legendary 4.0 liters V8 will be replaced with a more efficient Twin Turbo charged 3.0-liters inline-six delivering up to 455hp. Some say that the M4 might incorporate an engine equipped with 3 turbos. The body of the car is recovered with a mix of plastic and carbonfiber, forming a rigid and light shell. Apparently the F82 M4 will be sold with a dual-clutch transmission (DCT) as standard equipment. No manual option will be available.

BMW Conce M4 coupe BackSince no official data has been given by BMW, I am going to give you guys my own predictions. You are free to share yours in the comment space here below 🙂 Regarding the engine, I would say that the M4 will be equipped with an inline 6 with 3 turbos. Most of the times, when a car manufacturer moves from a naturally aspirated to a turbocharged engine, he is most likely to collect negative and bad feedback from the fans. Going for 3 small turbos, with one for each two cylinder, will make the driving sensation closer to a naturally aspirated engine. Regarding the transmission, to compete in this very techy and competitive car market we are in, a DCT is a must, manual can’t be an option anymore eventhough it sure will be missed. The DCT not only provides quicker acceleration but will also improve fuel economy.

BMW Conce M4 coupe front BumperI personally find that the M3 with all the history it carries, should have stayed the M3 in its coupe version and the M4 should have been the 4 doors version of it (since it is called M4). For a new Series, I would have expecting a more unusual design. Even though, I liked the exterior, the front gives it an angry attitude while the back is ready to through out some flames. BMW tried to give the M4 a fresh new look with this “Aurum Dust” colour, not really sure people liked it.

Ferrari 458 Speciale

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Ferrari-458_Speciale_2014

Ferrari-458_Speciale_2014 backFaster, lighter, sexier, the perfect ingredients to create a “scuderia” version of the 458 Italia, so called, the 458 Speciale. So what’s the fuzz all about you shall ask. To start with, the naturally aspirated 4.5 liters V8 has been given some steroids contributing to a total gain of 30 ponies. This adds up to a total of 592hp and 398 lb-ft of torque making it the most powerful naturally aspirated V8 Ferrari has ever built. The weight of the 458 has been reduced by 90kg. The attention to detail in the design of the interior is just staggering. Last but not least, its look. The front grille has been enhanced, the bonnet is more structured to improve aerodynamics, the rear has been equipped with a bigger diffuser and two integrated tailpipes replacing the 458’s trademark central triple pipes. The aero elements are active and help make this Ferrari’s most aerodynamic road car yet. Ferrari claims some of the 458 Speciale’s technology will make it onto its future road cars, with SSC and that active aero seeming dead certs. I love every single bit of this new creation by Ferrari. It will be officially announced at the Frankfurt motor show in September. Hope I’ll be able to make it!! [updated] The official video has just been released! Just look at those active aerodynamic components!

Honda: Hands

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Honda handsFor its 65th anniversary, Honda released this fabulous commercial showcasing all there achievement from the 24th of September 1948 till today. A bolt reaching the hands of that Honda engineer (I guess) is transformed from motorcycles to cars, to people movers, supercars, boats and even four-wheel farm bikes and jets. It is a very clever way of showing, in a 1:56 minutes video, all the industries that those Honda engineers were able to tackle so far. The ad is done by Wieden + Kennedy London the company responsible for the 2003 Honda “Cog” commercial that has been named the best car commercials of all time by AutoExpress. This all-new spot called Hands is even more entertaining and might aswell dethrone the old one. The two commercials are linked below. Enjoy!

The Jaguar C-X75: 850hp and Co2 Emissions of a Prius

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Jaguar C-X75 Front“Our challenge was monumental: we needed to achieve the performance of a Veyron; the range of a Volt; and the CO2 of a Prius,” said Jaguar C-X75 manager Rob Atkin. After the introduction of LaFerrari by Ferrari and the P1 by Mclaren, it is now Jaguar’s turn to reveal their secret weapon. They called it the C-X75, a concept they have been cooking for around 2 years now, celebrating the 75th anniversary of Jaguar. The result? The most technological advanced production car in the world. This new master piece is a hybrid that has around 850 hp and 750lb-ft of torque, the result of a combination between a Turbocharged and Supercharged 1.6 liter 4 cylinder engine delivering 500hp revving up to 10,300 RPM (YES you read it right) and 2 electric motors generating around 350hp. The petrol engine alone is delivering 313hp per liter, which is 60% more than any road car available in the market today. This massive amount of power will be delivered by all four wheels to the road through a 7 speed manual gear box. The Co2 emission of this beast are comparable to the ones o a Prius, the hybrid that Toyota has been producing for the past couple of years.

Jaguar C-X75 BackEven though it is a production car, Jaguar announced that it not for sale for the time being so don’t expect to see any of these on your local roads soon. Its design is just brilliant, the grey, matte finish looks amazing. The overall look of the car is crazy but not too crazy, the rear diffuser is just massive and the front end looks “deja vu” it has a Ford-ish aspect to it don’t you think? With this car revealed, we should be expecting mind blowing techs in the next generation Jaguar production models. Looking forward!

GT86/BRZ Club Road Trip

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BRZ DriftingAfter a long absence, TheAdsGarage is back with a freshly backed category, a new Youtube account and new Instagram account. How is that for a comeback!! A couple of weeks ago I was invited to a gathering with the GT86/BRZ club. We met up on the Marina Dbayeh, waiting for the late comers, then we hit the road, destination, Wardeh Faraya, the most typical destination for all Lebanese road trips. We all know what happens when a bunch of cars reach Wardeh, Drifting time! The trip was really nice there was good cooperation between the drivers, we had lots of fun and burned a lot of rubber 😀 Thank you very much for the invite guys! You can check the rest of the pictures by clicking right here. Special thanks to Mario Yacoub for editing the video here below.

GT86-BRZ rear viewRegarding the cars, I can assure you that the GT86 and the BRZ are almost, totally similar. Mechanically speaking the cars are exactly the same, they feature the same 2.0-liter boxer four-cylinder motor delivering 200 hp and 151 lb-ft of torque. They are both fitted with the same Manual or Automatic gear box. The suspension and springs settings are very similar, the BRZ is a bit firmer (better for the track) and the GT86 is slight softer resulting in some extra oversteer for drifting action. This can be only felt when the car is pushed to its very limits. The only differences I spotted were the LED lights on the front bonnet, the seats fabric, the dashboard in front of the passenger seat that features a cool design in the GT86 that is not available in the BRZ and I found the standard radio in the GT86 much more appealing than the BRZ one. Price wise, the Subaru costs $46,000 while the Toyota costs $40,000 (both including VAT and registration taxes).

GT86 BRZThe GT86/BRZ, is easy to drive, it is steady in corners, thanks to the 50:50 weight distribution and its very low center of gravity. You won’t be expecting any surprises entering the corner at high speed. The interior doesn’t look cheap, it has proper finishing. Its exterior design is cool as well is really looks like a sports car to have fun with. The only problem I had with the car was its power, it really lacks of it!! Going up the mountain roads the GT86/BRZ had some troubles over-passing cars at high speed. It just needed that small extra boost. Maybe a small turbo could do the job? or an Intake with a map would be enough? Anyway, I would definitely get the Toyota, the Subaru is really not worth that extra 6,000$. I would use that extra 6,000$ to equipped the GT86 with extra ponies 🙂

Megane RS Red Bull RB8 Edition

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Megane RS Red Bull Racing RB8Following the success of the Red Bull formula one racing team, for the third year in a row Renault released a Mégane R.S. Red Bull Racing RB8, a special edition version of the Mégane RS production car. This special edition hatchback features the same Crépuscule Blue color used by the Red Bull F1 team, 19 inch black alloy wheels and high-performance Bridgestone tyres, the same tires that were used by the Mégane Trophy to establish a new lap record for the Nürburgring. Other that that there are some red bull badges here and there in addition to an in-dash, connected R-Link multimedia tablet that has six functions (navigation, telephony, multimedia, vehicle, systems and R-Link Store applications catalogue).

Megane RS Red Bull RB8 FrontMechanically speaking, the RB8 has the same specs as the Mégane RS trophy edition featuring a Cup chassis, limited slip differential, 265-hp and 360Nm of torque squeezed out of a 2.0-liter turbocharged engine. The Renault Mégane R.S. Red Bull Racing RB8 will be available in 26 countries until September 30, 2013. Prices in Lebanon start at around $50,000. Being a hatchback fan I loved it even though I don’t think I would really pay around 4000$ over a RS Trophy just to get Red Bull badges here and there. As the Mégane is issued from a French factory, I am glad that it is available in manual only, French cars tend to have crappy automatic gearboxes. Its design is not bad at all. The single middle exhaust at the back is damn sexy. The combination of a cup chassis and LSD is just brilliant. It even comes with a yellow seat-belt!! All in all, the Mégane RS Trophy has all the ingredients of a perfect and fun hatchback. Looking forward to test drive one of those Frenchies soon 🙂