Hyundai’s Turbo Veloster has been on the streets for quite some time now. I find that this turbo version was a must. There was like a “disagreement” between the Velosters looks and its power outcome when the 1.6 liters V4 138hp version was released. This time though, the Turbocharged 1.6 liters V4 is up to the task with its 201hp. The Veloster has now its place in the Hot Hatch market. Let’s see if it’ll be able to become a reference in this target market. This superbowl commercial is a good way to show the power capabilities of this new born of Huyndai. Check the Veloster Grim Reaper commercial right here.
Hyundai has made some really good improvements regarding the design and quality of their new models while keeping there competitive low prices. With there new born, the Veloster, the South Korean firm is aiming to compete in the Hot Hatch market. But is there new creation good enough to compete in that market? Well, the design (outside and inside) of the car is very original and distinctive. I find the idea of a 3 door car not bad at all. The engine thought not so brilliant. The Veloster features a 1.6 138hp V4 which I find not powerful enough to compete in the Hot Hatch market with Mini Coopers and other GTIs. The good news is Hyundai announced that they’ll releasing a Turbocharged version of the 1.6 V4 that is gonna deliver up to 200hp.That’s more like it!! Regarding the commercial, Hyundai is advertising the safety advantage of having a three door car.
After a long absence due to personal issues, I’m back with a really crazy ad. Introducing the Scion IQ by Toyota. The first question you are probably gonna ask yourself after watching this ad is WTF is this thing?! Well the IQ is a really small city car, actually the smallest four-seater car in the world. This is the competitive advantage that the IQ has over its mini-cars competitors. The aim of this video is mainly to show that this small car actually fits four adults people. They did this by releasing not one but four ads including: “Dudes n’ Donuts,” “Bikers n’ Donuts” and “Police n’ Donuts” ,emphasizing even more the fact that their tiny car fits four people. This weirdness in ads makes me think of the Old Spice Shampoo commercial that was released a few years ago. The ad really created a buzz. Hope the IQ ad will be as successful.
This is the Camaro 2012 convertible commercial that was shown during the 2012 superbowl night. I drove the RS version of the Camaro and I must say it was amazing. You really feel like driving a muscle car: the car is large, it’s rear wheel drive, the power and the noise it delivers is amazing. Its look is so aggressive specially at night with the beams on. AND you can get a Transformers, yellow edition of one of those!!