BMW seems really into advertising the drifting capabilities of their brand new models lately and we love it!! After the video of the M4 drifting on a Aircraft carrier, (which was completely edited), and the video of a couple of M235i drifting around a roundabout (actual footage) the M family is back and with all its ancestors this time. This M4 initiation brought together 52 privately owned M models ranging from classics to recent ones, all here to welcome the new born. I would really be curious to see the reaction of the private owners as the M4 drifts a few centimeters away from their cars! I have to point out that with these new commercials BMW is doing a really good job bringing awareness about their new models with every commercial getting no less than millions of views. They are also stressing on the potential of their new models and what they can accomplish in terms of maneuverability and feel.
Regarding the M4 I have already written a full review on it back when it was still a concept. (which you can access by clicking here). I would like to add to it the fact that I have had a ride in a M4 lately. To start with, I find this car gorgeous. The design lines and aerodynamic details look really good and yet are not too extreme making this car classy to drive to work and sexy to drive on the track. The interior has been refined with some red and blue stitches and other carbon fiber finishes. The central infotainment system is clear and useful with a properly sized screen. Regarding the ride, the car feels super comfortable on our bumpy roads even though sitting on those massive 19 inch rims. The exhaust sound ain’t as bad as people are saying it is but I do understand that the E92 V8 must sound better and less “digital”. What particularly astonished me was how fast the gear shifts of that dual clutch 7 speed automatic gearbox are specially in sport settings! I have tried the new generation PDK and 7 speed dual clutch of Ferrari and believe me it can easily compete. About that turbo-charged engine, with its turbo for each 3 cylinders, with one that starts spooling at low rpms and another one at higher rpms, turbo lag has practically disappeared! I guess this is the new trend that most of the manufactures will be fitting in their upcoming models. Let’s see what the competitors will be announcing at the Paris motor-show in a couple of weeks!
You adrenaline junkies are gonna love this! Five cherry red M235i coupes performing a choreographed high-speed drifting sequence on a closed traffic rotary in Capetown! What more to ask! First question that comes to mind: “Is that a fake, montage, Hollywood style type of commercial?” The answer is no, that roundabout was actually closed for a period of almost 3 days in order for the director and crew to capture the shots. In the cars are actual precision, professional drifting champions like Rhys Millen and Samuel Hübinette. The cars available were only these five M235i. There were no replacement cars “just in case” so the drivers had to be very careful. Oh and almost 33,000$ worth of tires was spend in the making. The commercial is just brilliant, perfectly targeting a typical M235i buyer that would be looking for a classy, sporty, German and fun coupe. You can check the behind the scenes video taken by Drive by clicking right here.
Now, about the M235i. It is the new born of BMW hiding under the hood a turbocharged N55 inline-six, making 320 hp and 330 lb-ft of torque burning the 0-100km/h in just 4.8 sec. A quick-shifting eight-speed automatic (not dual-clutch) with wheel-mounted paddles and a launch-control program is standard. Being a beamer, the power is sent directly to the back wheels. With that, the car manages a 52:48 weight distribution. The interior is regular, typical BMW with a nice big display screen in the middle. The steering wheel has been beautifully designed. So glad that the hand brake is still here and hasn’t been replaced by those hideous parking buttons that are invading most modern cars. All in all, that M235i must really be a joy to drive and drift. I loved the inside and outside design even though I have some problems with the back and those two small exhaust tips. If you are looking forward to getting one, go crazy go for a red or a blue! It is a fun car after all!
The long awaited hard top version of the already wonderful F-Type roadster has been finally revealed and it looks stunning. The Coupe is the latest member of Jaguar’s R performance line, that includes the XFR-S and XKR-S. It features the same 5.0-liter, 550-hp and 680Nm of torque supercharged V8. This beauty will burn the 0-100km/h in just 4.0 seconds. The new breed is equipped with hidden rear wing that rises at speeds above 100km/h and stiffer adaptive dynamics suspension that manages the car’s body movements and adjust accordingly. It also has an electronic active differential and a torque vectoring system that further aid the F-Type R’s handling abilities, by controlling the amount of torque sent to each wheel while allowing the inner wheels to brake independently to reduce under-steer.
This F-type R is one, if not the best, looking supercar that has been released this year. It is the perfect balance of pure elegance, power and eye popping beauty. The roar that comes out of those 4 tail pipes is just plain earporn! Amazing package that thing, great job Jaguar!
This is one whooping commercial! This ad by Subaru is filmed in a melting garage due to an unknown source of heat. The effects filmed at 2000 fps using Phantom technology at the beginning of the video are just amazing. I already discussed the BRZ in my previous post “Your Story With”. This car is the result of the combined work of two big car companies Toyota and Subaru. I find their outcome really special and amazing. The car has very special and unique features like a very low center of gravity, light weight and a descent design.