BMW Commercial: Bullet

BMW M5Introducing the BMW M5 2012. Before commenting on this mind blowing ad, let’s focus on car. The M5 is the new sedan by BMW. It features a 4.4 twin turbo charged V8 that delivers 560 hp and 502 lb-ft of torque. This new twin turbo charging system is the new born of BMW. It is featured in the M5 and the one series. Its advantage is that it allows the car to have a smaller engine, higher performance and lesser fuel consumption. Combined with a dual clutch 7 speed gear box, this is what you get, a “Bullet” with four wheel drive.

This ad is really amazing it reminds me of the “Bullet effects in Slow motion” video that went viral on youtube a couple of years ago. The same concept is applied here: A “bullet” (M5) is launched from the barrel of a gun (the tunnel at the start of the video) and its passage through different obstacles is filmed in slow motion. The ad was done in Utah’s Bonneville Salt Flats Speedway. The idea and the car are just gorgeous. With this ad BMW Canada are marketing this M5 as the fastest sedan on earth.

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Mazda Commercial: “Mazda 2 vs Wall of Death”

Mazda 2 wall of death teamIntroducing the Mazda2, sport edition. The small compact hatchback by Mazda. It features a 1.5 liters engine delivering 100hp and 98 ft-lbs of torque, just enough for a small trip around the city. But today, it is taking a small trip around the Wall of Death, a wood-paneled motordrome. The stunt was achieved thanks to the small size and light weight of the Mazda2, the centrifugal force and the expertise of “Dynomite” Dave Seymour of Demon Drome. Dave is a professional rider who has been practicing a century old extreme sport, riding the Wall of Death.

Mazda 2This ad actually shows how light and compact the Mazda is. The motordrome is originally designed for motorcycles to ride on it, not cars. But the Mazda was able to fit in the arena and perform the stunt. Dave took the car for approximately 8 laps on the wall, driving at 50 km/h while experiencing a 2.5g g-force. I really liked the ad, it was a good idea to combine the Mazda2 and “Dynomite” even though they come from totally different worlds. Mazda really tried a very challenging stunt/ad and succeeded. Hope the ad campaign is that successful as well. You can check the Making of “the Mazda 2 vs Wall of Death”.

Motorcycle vs. Car Drift Battle 2

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Nick ‘Apex’ Brocha and Ernie Vigil are mounted on a pair of crackling Triumph Speed Triples – built by Roaring Toyz for the sole purpose of going sideways. Over the last year their quest to find the ultimate drifting playground has led them to the rolling hills of High Plains County. The only problem is the local authorities have had enough. Enter Police Officer Dan Brockett, the only man with the muscle to keep these two in sight. His 550 horsepower Ford Mustang Cobra was built for speed and he’s got a license to use it…