Hyundai’s Turbo Veloster has been on the streets for quite some time now. I find that this turbo version was a must. There was like a “disagreement” between the Velosters looks and its power outcome when the 1.6 liters V4 138hp version was released. This time though, the Turbocharged 1.6 liters V4 is up to the task with its 201hp. The Veloster has now its place in the Hot Hatch market. Let’s see if it’ll be able to become a reference in this target market. This superbowl commercial is a good way to show the power capabilities of this new born of Huyndai. Check the Veloster Grim Reaper commercial right here.
After launching the SLS AMG 45th Anniversary edition a couple of weeks a go, Benz are announcing the SLS we were all waiting for, the Black Series edition. Eight month after the C63 Black edition, an SLS was a must. This new version of the famous SLS is not only road friendlier but also faster and lighter than the SLS GT. Does it have a screaming, shouting, ear fu**ing V8 combined with a whooping exhaust? Most probably. But this time the famous 6.2 V8 has been squeezed and now delivers 622hp and 634 lb-ft. The weight saving has been achieved thanks to the installation of light weight ceramic brakes, and lots of CRFP (Carbon fiber reinforced polymers) made parts here and there. The end result is a Black Edition 70kgs lighter than the previous SLS GT. I really like the fact that this Benz includes a lot of features from the 45th anniversary edition while being a derivable comfortable car that you can take on a spin around the track on Sundays. The Solar Beam paint is very similar to the Electric Yellow of the MINI models. I really liked the color but I think that, as all Black Edition models, this SLS should definitively be featured in white. The ad by itself is nothing special, the intention of Mercedes was just to show there new creation to the world; just show it not listen to it.
A few days ago Mercedes revealed its all brand new SLS AMG GT3 45th Anniversary edition model. I just love the “anniversary editions” sports cars they always have amazing features. Most of the times, the features added to the car transforms it into a collection car, not a “better to drive version” of the production model. This SLS AMG GT3 is a perfect example. Would you be able to drive this version of the SLS in your every days life? I dough it. For this 45th anniversary, the AMG team worked on a race edition of the SLS model. They mostly developed the aerodynamics. This edition is much lighter than the road version. It features a huge rear spoiler, a roll cage and other aerodynamic parts.
The interior is completely optimized to minimize weight. A big number of the luxury features have been replaced by carbon fiber race like buttons. Only 5 of these monsters will be build. They will be completely hand made and delivered by the AMG team directly to the lucky customers. Regarding the engine, the SLS GT3 will feature the normal 6.3 liters V8 that is available in the SLS AMG model.
Introducing the new 45th Anniversary edition of the SL65 AMG. Mercedes announced that it will produce only 45 specimens of this beast. This special edition model will feature the same SL65 AMG 6.0-liter twin-turbocharged V12 engine that delivers 621hp and 737 lb-ft. Other than the “designo magno graphite” matte paint, and some 45th edition badges, this special edition version has mostly the same features as the regular SL65 AMG.
Regarding the Ad, the tear of that middle aged man a the beginning of the commercial is just priceless. This SL 65 AMG is definitively “the only place where men can cry”.
Introducing the Mazda2, sport edition. The small compact hatchback by Mazda. It features a 1.5 liters engine delivering 100hp and 98 ft-lbs of torque, just enough for a small trip around the city. But today, it is taking a small trip around the Wall of Death, a wood-paneled motordrome. The stunt was achieved thanks to the small size and light weight of the Mazda2, the centrifugal force and the expertise of “Dynomite” Dave Seymour of Demon Drome. Dave is a professional rider who has been practicing a century old extreme sport, riding the Wall of Death.
This ad actually shows how light and compact the Mazda is. The motordrome is originally designed for motorcycles to ride on it, not cars. But the Mazda was able to fit in the arena and perform the stunt. Dave took the car for approximately 8 laps on the wall, driving at 50 km/h while experiencing a 2.5g g-force. I really liked the ad, it was a good idea to combine the Mazda2 and “Dynomite” even though they come from totally different worlds. Mazda really tried a very challenging stunt/ad and succeeded. Hope the ad campaign is that successful as well. You can check the Making of “the Mazda 2 vs Wall of Death”.
Hyundai has made some really good improvements regarding the design and quality of their new models while keeping there competitive low prices. With there new born, the Veloster, the South Korean firm is aiming to compete in the Hot Hatch market. But is there new creation good enough to compete in that market? Well, the design (outside and inside) of the car is very original and distinctive. I find the idea of a 3 door car not bad at all. The engine thought not so brilliant. The Veloster features a 1.6 138hp V4 which I find not powerful enough to compete in the Hot Hatch market with Mini Coopers and other GTIs. The good news is Hyundai announced that they’ll releasing a Turbocharged version of the 1.6 V4 that is gonna deliver up to 200hp.That’s more like it!! Regarding the commercial, Hyundai is advertising the safety advantage of having a three door car.
Introducing the official ad of the C 63 AMG Coupé Black Series. Like the C63 AMG with its 451hp and 443lb-ft of torque wasn’t fast enough, Mercedes introduced the coupe black edition of that model featuring 510hp and 457 lb-ft. This upgraded version of the C63 AMG is just wonderful.
I’m not a big fan of the Juke but this small crossover by Nissan is having a big success specially in Europe. For people who want to “stand out” this is definitely the right car. It’s design is really fun and it has a big range of options to chose from. The Juke features an in-line 4 cylinder 1.6 turbo charged engine that delivers up to 188hp. The Juke is marketed as a small city crossover for everyday use. I guess this is why the Juke is available in Front Wheel Drive which is actually weird for a crossover. I really liked this ad by Nissan. It is very creative, it really implements the “Built to Thrill” slogan that Nissan is using to market its Juke.