I’m not a big fan of the Juke but this small crossover by Nissan is having a big success specially in Europe. For people who want to “stand out” this is definitely the right car. It’s design is really fun and it has a big range of options to chose from. The Juke features an in-line 4 cylinder 1.6 turbo charged engine that delivers up to 188hp. The Juke is marketed as a small city crossover for everyday use. I guess this is why the Juke is available in Front Wheel Drive which is actually weird for a crossover. I really liked this ad by Nissan. It is very creative, it really implements the “Built to Thrill” slogan that Nissan is using to market its Juke.
This famous VW commercial featuring Darth Vader was aired during the 2011 Superbowl. It was a real success cumulating almost 52 million views as of today. Even though I like the ad, I find that there is no insight behind it. VW were just showing us there new Passat through this ad, they weren’t trying to prove any point nor show us a particular advantage that this new 2012 Passat has over its competitors or its previous model.