Introducing “Winning” the new Fiat 500 abarth commercial. This 500 Abarth ad like all the previous ones features the gorgeous Catrinel Menghia. She is now the symbol of the 500 Abarth combining elegance, seduction, and aggressiveness. I already mentioned and discussed the 500 Abarth in my two previous post, “Seduction” and “House Arrest”. I really like the fact that Fiat are frequently coming up with these small and fun commercials. It really feels like they are trying to tell us a story and not just sell us there product.
Most of you probably ask yourself What does the Catrinel say in this Abarth commercial? At 0:12 of the commercial she asks: “facciamo un giro?” which is Italian for “Wanna go for a ride?” At 0:33 of she asks: “chi ti credere di essere?” which is Italian for “Who do you think you are?”
I already wrote a post about the Fiat 500 Abarth when it was advertised for the Super Bowl XLVI. Regarding this ad I really liked the fact that Fiat chose Charlie Sheen to promote the bad boy image of the 500 Abarth. As you all know Sheen, is the star of Two and a Half Men. He has been fired from the show for badmouthing the show’s creator last year. Sheen has been hospitalized for substance abuse-related issues at least three times. So a profile of a bad boy? Yes Fiat chose the right guy. The model, Catrinel Menghia at the end of the ad has also acted in the 500 Abarth “Seduction” commercial for the superbowl. Fiat must have chosen her as the seduction symbol of the 500 Abarth as they chose Sheen for its bad boy image.