Chevy commercial: Theophilus London Skate Boarding with a Sonic.

Sonic chevy frontTheophilius London treats the new Chevrolet Sonic like an over sized skateboard in the new Chevy “Find New Roads” commercial campaign. Theophilus London is an American rapper from Brooklyn. His song “All Around The World” from his 2011 debut album Timez Are Weird These Days plays in the commercial. His skateboard, a Chevy Sonic RS is a sportier version of the small Sonic. Sportier by its look only. No modifications have been made in the engine compartment. It is still equipped with the 1.4-liter turbocharged four cylinder 138 hp and 148 lb-ft of torque engine. The brakes and the suspensions have been modified for a sportier ride.

Sonic chevyI find the Sonic a good car for a teenager that is starting to drive. The car is small easy to park, has an RS badge at the back and has a light aggressive look. The commercial is really fun. Love the warning: “Sonic is not a skate. Do not attempt”. A simple trip to get some milk has been transformed into a Tony Hawk like ride around the city except that the skate is a Sonic. The “Find New Roads” slogan is well adapted to the commercial. This new chevy campaign consists of four different directors directing five commercials one for each model: the Volt, Spark, Sonic, Impala and Corvette. Looking forward!

Chevy commercial: “Night Swimming”

Chevrolet introduces its new iPhone app. This app allows you to control multiple car functions like unlock the door if you forgot your keys in it, start you engine if you want it to warm up before you get in the car… The app will allow you to access some important car information like the fuel level, oil temperature… This is a nice use of smartphones in the car industry but i think it really lacks safety. I am sure that not even a week from now the app will be hacked and hackers will be able to control any car with there smartphone. Hope Chevy are gonna find interesting safety matters that would disable the hackers to crack the app.