Theophilius London treats the new Chevrolet Sonic like an over sized skateboard in the new Chevy “Find New Roads” commercial campaign. Theophilus London is an American rapper from Brooklyn. His song “All Around The World” from his 2011 debut album Timez Are Weird These Days plays in the commercial. His skateboard, a Chevy Sonic RS is a sportier version of the small Sonic. Sportier by its look only. No modifications have been made in the engine compartment. It is still equipped with the 1.4-liter turbocharged four cylinder 138 hp and 148 lb-ft of torque engine. The brakes and the suspensions have been modified for a sportier ride.
I find the Sonic a good car for a teenager that is starting to drive. The car is small easy to park, has an RS badge at the back and has a light aggressive look. The commercial is really fun. Love the warning: “Sonic is not a skate. Do not attempt”. A simple trip to get some milk has been transformed into a Tony Hawk like ride around the city except that the skate is a Sonic. The “Find New Roads” slogan is well adapted to the commercial. This new chevy campaign consists of four different directors directing five commercials one for each model: the Volt, Spark, Sonic, Impala and Corvette. Looking forward!
After a long absence due to personal issues, I’m back with a really crazy ad. Introducing the Scion IQ by Toyota. The first question you are probably gonna ask yourself after watching this ad is WTF is this thing?! Well the IQ is a really small city car, actually the smallest four-seater car in the world. This is the competitive advantage that the IQ has over its mini-cars competitors. The aim of this video is mainly to show that this small car actually fits four adults people. They did this by releasing not one but four ads including: “Dudes n’ Donuts,” “Bikers n’ Donuts” and “Police n’ Donuts” ,emphasizing even more the fact that their tiny car fits four people. This weirdness in ads makes me think of the Old Spice Shampoo commercial that was released a few years ago. The ad really created a buzz. Hope the IQ ad will be as successful.