Presenting the car that is replacing the Countach in every child’s room, the famous new breed of bulls by Lamborghini, the Aventador. This new jet car is powered by a 6.5 liters V12 engine delivering 700hp and 690 Nm of torque. To put this power down on the road the Aventador is equipped with Lamborghini all wheel drive system: The Haldex generation IV which is an electronic AWD system that allows the car to send different amount of torque to each wheel for a better traction. This commercial is very similar to the print ad by Porsche of their new Carrera 4s stating: “In case you’re wondering how Santa Claus delivers presents around the world in one night…it has to do with the power of all-wheel drive.” The idea of the commercial is simple and the execution is basic, just a nice and quick way for Lamborghini to wish all of you guys a Merry Chirstmas!
For this Christmas MINI decided to break another Guinness World Record, the one of “the longest wish list to Santa”. The MINI team traveled 3,555 km in several Countryman, and asked people they met on the way to fill up wishing lists that were gonna be delivered to Santa. The trip started in Milano, Italy and ended in Rovaniemi, Finland the town of Santa Clause where the Record was confirmed by juries of the Guinness World Record team. Santa Clause himself was surprise by the number of wishlists they had brought to him! MINI must have an amazing marketing team!