Fiat 500 Abarth Commercial: Topless

Abarth toplessReally nice and refreshing ad by Fiat promoting there topless, cabrio version of there 500 Abarth. The idea is funny and the implementation is done really well. Regarding the Abarth itself, I have included a full review of it in my previous articles. I love these kind of cabrio cars. If I am not mistaking it was Citroen that started this idea with there 2CV (deux cheveaux) model of 1948. It was a really good idea at the time because first of all it is simple, it reduced the weight of the car and it is easy to implement which is still the case for the new Abarth 500 cabrio model.

NB: Type “Abarth” in the search engine at the right top of the page to access the old TheAdsGarage Abarth posts.


The Making Of: “The Dog Strikes Back”

Behind the scenes of “The Dog Strikes Back”, Volkswagen’s 2012 Big Game commercial that i shared on in my previous post. Impressive. That dog is a serious actor!

Volkswagen Commercial: “The Dog Strikes Back”

This famous VW commercial featuring “The Dog” was aired during the 2012 Superbowl. It was a real success cumulating almost 14 million views as of today. Really liked how they linked it to the previous Darth Vader, “The Force”, commercial. The 2012 VW Beetle gets a turbocharged 2.0-liter four-cylinder engine that produces 200 hp/207 lb-ft of torque. Its the same engine as the VW GTI. What I like about this new Beetle is that it is more “manly” in a way than its predecessor. The R version of this model is just gorgeous. The Golf R better start warming up it has a really good opponent here!! Check the making of this video in my next post.

Volkswagen Commercial: “The Force”

This famous VW commercial featuring Darth Vader was aired during the 2011 Superbowl. It was a real success cumulating almost 52 million views as of today. Even though I like the ad, I find that there is no insight behind it. VW were just showing us there new Passat through this ad, they weren’t trying to prove any point nor show us a particular advantage that this new 2012 Passat has over its competitors or its previous model.

FIAT 500 Abarth: “Seduction”

Fiat SeductionThis is the new FIAT 500 Abarth Super Bowl XLVI commercial. This is one of my favorite cars. The Ferrari edition of the Abarth is just gorgeous. It looks really aggressive specially with the four exhaust pipes at the back. The Abarth edition of the fiat 500 features a 1.4 Turbocharged engine that delivers 160 hp at 5500 rpm and 170 lb-ft at 2200-4000 rpm which is really impressive for a car this size. This ad focuses on the sensuality behind the new 500 Abarth.