The SRX is the new luxury SUV by Cadillac. This new 2012 model features a 3.6 liter V6 that delivers 308hp and 265lb-ft of torque which replaces both the 3.0 V6 and the 2.8 turbocharged V6. I really like the new body design, modern while keeping the Cadillac spirit. I specially like the back stop lights at the back.
Is the footage of the ad really taken in Lebanon? I noticed that at 0:16 there is a sign showing “Faraya-Mzaar 2465m”. Faraya-Mzaar is the premier Lebanon ski resort and is a very frequented destination in summer. In the ad, the road, is a mountain road but it has nothing to do with Lebanon. It is definitely not the road to Faraya-Mazaar, it is actually the road to Pikes-Peak in the United States of America which is located at 14,110ft. (which you can see at 0:16 of the second video). This second video was posted by Cadillac on youtube about a year ago.
What CadillacArabia did here is take the footage that was filmed in the United States of America by Cadillac and adapt it into the middle-east by simply changing the sign on the road. Well there is technically no plagiarism here since both ads are for, and from Cadillac but some creativity wouldn’t harm anyone!! And believe me Lebanese know there roads by heart and specially the ones leading to Faraya-Mzaar. So just changing the sign isn’t gonna work. I find that very lame specially coming out of such a big company.
Introducing the Mazda2, sport edition. The small compact hatchback by Mazda. It features a 1.5 liters engine delivering 100hp and 98 ft-lbs of torque, just enough for a small trip around the city. But today, it is taking a small trip around the Wall of Death, a wood-paneled motordrome. The stunt was achieved thanks to the small size and light weight of the Mazda2, the centrifugal force and the expertise of “Dynomite” Dave Seymour of Demon Drome. Dave is a professional rider who has been practicing a century old extreme sport, riding the Wall of Death.
This ad actually shows how light and compact the Mazda is. The motordrome is originally designed for motorcycles to ride on it, not cars. But the Mazda was able to fit in the arena and perform the stunt. Dave took the car for approximately 8 laps on the wall, driving at 50 km/h while experiencing a 2.5g g-force. I really liked the ad, it was a good idea to combine the Mazda2 and “Dynomite” even though they come from totally different worlds. Mazda really tried a very challenging stunt/ad and succeeded. Hope the ad campaign is that successful as well. You can check the Making of “the Mazda 2 vs Wall of Death”.