I can guaranty that this commercial will blow your mind, so be prepared! Honda, with the collaboration of Wieden + Kennedy London have created an incredible and unique way of promoting the new Civic and it’s sportier version, the Civic Type R. For this, they came up with a “double-sided story” on YouTube. While watching the video above, you can press and hold the “R” button on your keyboard to switch between both very interesting lives of a middle aged dad. Both videos are synced beautifully, scene by scene, second by second. This perfectly interactive advertisement/short film is directed by Daniel Wolfe. The commercial clearly portrays the two very distinct sides that the Civic can have in a very new and interesting way, pure magic!
Regarding the new Civic Type R, it has quite an aggressive look, with that massive rear spoiler and four exhaust tail pipes. Don’t know if you guys liked it but it is not my type of design. I saw it live at the Paris Motorshow, and I felt that it was too “out there”, like it was just out of Pimp My Ride or something. Engine wise, no official figures or specs have been disclosed by Honda so far but it looks like it is going to be equipped with a 2.0-litre i-VTEC turbocharged engine. It is actually the first time a Type R has a turbocharger under the hood. For now it will only be released with a 6 speed manual gearbox that is going to be handling around 280hp and 280 lb-ft of torque. Honda is looking to built another even wilder version of this Type R as Seat did with their extreme Leon Cupra and Renault with their Magane 265 RS cup. They are actually chasing after the front-wheel-drive lap record at the Nurburgring race track with their new born. Well, best of lucks!