After a long absence due to personal issues, I’m back with a really crazy ad. Introducing the Scion IQ by Toyota. The first question you are probably gonna ask yourself after watching this ad is WTF is this thing?! Well the IQ is a really small city car, actually the smallest four-seater car in the world. This is the competitive advantage that the IQ has over its mini-cars competitors. The aim of this video is mainly to show that this small car actually fits four adults people. They did this by releasing not one but four ads including: “Dudes n’ Donuts,” “Bikers n’ Donuts” and “Police n’ Donuts” ,emphasizing even more the fact that their tiny car fits four people. This weirdness in ads makes me think of the Old Spice Shampoo commercial that was released a few years ago. The ad really created a buzz. Hope the IQ ad will be as successful.
Thanks for the support 🙂