Volkswagen Netherlands is launching the new GTI in the best of ways, combining the best of both worlds, online and offline. The campaign connected the paid banner media space of the top four websites in Netherlands with the real world by challenging the users to catch a Volkswagen Golf GTI. Users had to click on the GTI that will be passing and drifting through the banner space at very high speed. The car is actually driven by a real driver in the real world on 4 asphalt painted versions of the websites. The first user to click on the car wins it! YEP a simple click and you’ll find a GTI MK7 in your garage the next morning. Well it is a bit too late by now the campaign was running on September the 13th but it is still an awesome idea that is definitely worth sharing. Feel free to check the promotion video and the making of attached here below.
N.B: For the full review of the GTI MK7 you can always check my previous article by clicking right here 🙂