The SRX is the new luxury SUV by Cadillac. This new 2012 model features a 3.6 liter V6 that delivers 308hp and 265lb-ft of torque which replaces both the 3.0 V6 and the 2.8 turbocharged V6. I really like the new body design, modern while keeping the Cadillac spirit. I specially like the back stop lights at the back.
Is the footage of the ad really taken in Lebanon? I noticed that at 0:16 there is a sign showing “Faraya-Mzaar 2465m”. Faraya-Mzaar is the premier Lebanon ski resort and is a very frequented destination in summer. In the ad, the road, is a mountain road but it has nothing to do with Lebanon. It is definitely not the road to Faraya-Mazaar, it is actually the road to Pikes-Peak in the United States of America which is located at 14,110ft. (which you can see at 0:16 of the second video). This second video was posted by Cadillac on youtube about a year ago.
What CadillacArabia did here is take the footage that was filmed in the United States of America by Cadillac and adapt it into the middle-east by simply changing the sign on the road. Well there is technically no plagiarism here since both ads are for, and from Cadillac but some creativity wouldn’t harm anyone!! And believe me Lebanese know there roads by heart and specially the ones leading to Faraya-Mzaar. So just changing the sign isn’t gonna work. I find that very lame specially coming out of such a big company.
I don’t think Cadillac Arabia tried to fool the audience. It’s quite clear that this is not the road leading to Faraya and I’m pretty sure that the company is aware of that. Most probably, they changed the sign for the only sake of making the ad more appealing to the Arab world.
I don’t necessarily support what they did: If I was to work on this I would have simply cut off the sign footage instead of replacing it.
There is no doubt that Cadillac Arabia wasn’t trying to fool the audience, but i mean reviving a 1 year old commercial and adapt it to a new market by just changing a road sign is a very “cheap” move.
It would be a good idea to remove the sign.
They most probably faced a budget problem. Unfortunately, this happens very frequent with international companies in the Arab world!
Yeah probably. Well I’ll make sure they don’t pass unnoticed 😉
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Why do agencies constantly insult our intelligence? I think it is because we let them get away with it! I am glad to see you are not Paul.