How about waking up this morning and finding in your garage two huge red boxes like those. This commercial by BMW is just explosive. I really like this type of commercials, power, engine noises, drifting, and a nice slogan at the end. It features two of there latest babies, the M6 GranCoupe and the HP4 motorbike drifting all over the place. The M6 features the brand new twinturbocharged 4.4 liters V8 engine that delivers up to 560hp and 680 Nm of torque. This new M car is gonna be equipped with the M Double Clutch transmission that allows it to accelerate from 0-100 km/h in 4.2 seconds. About the HP4 now, HP stands for High Performance in the BMW dictionary. This fourth edition has the same engine performance as the S 1000 RR, 193hp and 82 ft-lb of torque. The difference is the weight that has been reduced to only 169 kg.
“Vision” is the electric concept car that BMW is been developing for almost 3 years. The i8 as it was called was first introduced at the 2009 Frankfurt motor show. The Vision features an electric motor at the front and a V3 1.5 liter turbo charged engine at the back. The result is a combined output of 349hp. BMW says that the 0-100 km/h can be achieved in 4.6 seconds and that the car features an all wheel drive regenerative braking. They announced that the car is gonna go into production in early 2013.
This add features the old look of the concept Vision but still it is really nice illustrating most of the features of the ConnectedDrive BMW system. I really liked the fact that you can connect your car to social media channels in order to have a complete list of your friends, available to access while you are driving.
The new 2013 BMW M135i concept was one of the innovations that BMW introduced atthe Geneva 2012 motor-show. The M is an upgraded version of the one series that is gonna feature a twin turbocharged 6 cylinders in-line engine that is gonna deliver around 300 hp. The M135i is a rear-wheel hatchback that I think will be really fun to drive.
I am a very big fan of hot hatches and i find that having so much power in such a small RWD car is just amazing. Regarding the exterior look, I find the old version of the M135 much more aggressive and serious specially regarding the rear part. The old M135 featured four exhaust pipes at the back that were just gorgeous.
This ad focuses on the “Fun” part of the car as the two professional drivers are playing “IT, the game”. They make the stunts look so smooth and easy to do.