Introducing the Mazda2, sport edition. The small compact hatchback by Mazda. It features a 1.5 liters engine delivering 100hp and 98 ft-lbs of torque, just enough for a small trip around the city. But today, it is taking a small trip around the Wall of Death, a wood-paneled motordrome. The stunt was achieved thanks to the small size and light weight of the Mazda2, the centrifugal force and the expertise of “Dynomite” Dave Seymour of Demon Drome. Dave is a professional rider who has been practicing a century old extreme sport, riding the Wall of Death.
This ad actually shows how light and compact the Mazda is. The motordrome is originally designed for motorcycles to ride on it, not cars. But the Mazda was able to fit in the arena and perform the stunt. Dave took the car for approximately 8 laps on the wall, driving at 50 km/h while experiencing a 2.5g g-force. I really liked the ad, it was a good idea to combine the Mazda2 and “Dynomite” even though they come from totally different worlds. Mazda really tried a very challenging stunt/ad and succeeded. Hope the ad campaign is that successful as well. You can check the Making of “the Mazda 2 vs Wall of Death”.