Porsche Commercial: Family Reunion.

Posted on January 6, 2013 by JP Zakher

Why is Porsche advertising their brand new 911 Carrera cabriolet as a family car? Well maybe Porsche are trying to prove that the new 911 has become much more user friendly and can be driven and enjoyed by the whole family but for me the commercial is way too fake. 1) I mean ok it has two seats at the back but if you are more than 5 years old you wouldn’t fit for sure. 2) Have you ever seen a mom getting into the car and admiring it while waiting for here daughter to come? 3) (with all due respect of course) Have you ever seen a mom revving the engine in a tunnel to enjoy it’s sound? 4) Since when has a child been aloud to put the roof down in his parents brand new Porsche cabrio? 5) I guess this commercial is a good way for a husband to convince his wife to buy a Porsche. Other than that, the Carrera looks and sounds amazing. It’s 3.8 liters flat-six engine delivers 400 hp and 325 lb-ft of torque. There is an amazing button that you can add as an option in your Porsche, a magical button that will “release” the exhaust. The sound of the car becomes 😮

Pagani Commercial: The Huayra

Posted on January 3, 2013 by JP Zakher

“It is a machine so unlikely ever to be real, it may be a unicorn” – Richard Hammond Top Gear. Ending this years category of Christmas commercials is this nice, soft, powerful and simple ad by Pagani for there majestic Huayra. This is not an ad in the proper meaning of the word. It is more of a tribute, a tribute to Modena Italy, the city were this new breed was born, a tribute to its creator the famous, 5 diamond engineering award winner, Horacio Pagani. This chill tribute drive to the Concerto cafe in Modena was achieved by a 700hp 6.0 liters twin-turbocharged AMG V12 hypercar. Yes for me it is the Ultimate hypercar, the ultimate dream machine. It is the combination of the work of the worlds finest, exhaust and body designers and engine and brake manufacturers.

BMW Commercial: Christmas Special

Posted on December 25, 2012 by JP Zakher

How about waking up this morning and finding in your garage two huge red boxes like those. This commercial by BMW is just explosive. I really like this type of commercials, power, engine noises, drifting, and a nice slogan at the end. It features two of there latest babies, the M6 GranCoupe and the HP4 motorbike drifting all over the place. The M6 features the brand new twinturbocharged 4.4 liters V8 engine that delivers up to 560hp and 680 Nm of torque. This new M car is gonna be equipped with the M Double Clutch transmission that allows it to accelerate from 0-100 km/h in 4.2 seconds. About the HP4 now, HP stands for High Performance in the BMW dictionary. This fourth edition has the same engine performance as the S 1000 RR, 193hp and 82 ft-lb of torque. The difference is the weight that has been reduced to only 169 kg.

Mercedes Commercial: AMG Christmas 2012

Posted on December 18, 2012 by JP Zakher

I am launching this new Christmas category with this great commercial by AMG. I have already discussed the SLS GT3 AMG on TheAdsGarage (click here to access the post). I really liked this advert, a very simple and nice way to wish all of the AMG fans a Merry Christmas and a Happy new year 2013. For this commercial, a part was added to the great 6.3 V8 SLS GT3 engine, a part that makes all the difference. The AMG team have been working hard to make sure it will fit on the big V8. Watch the video and find out!

Porsche commercial: 911 GT3 Cup

Posted on December 10, 2012 by JP Zakher

Introducing the new 911 GT3 Cup. This Porsche race car is powered by a 3.8 liter V6 delivering 450 hp and 339 lb-ft of torque. Being a race car, this 911 went through the usual, weight removal, aerodynamics added procedure. The commercial is really nice as the dream of a little kid becomes reality when he grew older. The sentence that appears in the commercial “you cannot change a character, you can only sharpen it” describes very well Porsche’s philosophy. They always tend to have very similar models but with little modifications here and there.

Jaguar Commercial: The XFR-S

Posted on December 5, 2012 by JP Zakher

Jag has gone wild this time. Presenting, the fastest Jag sedan car ever made, the XFR-S. This upgraded version of the XFR features a 5.0 liters supercharged V8 engine that delivers 550 hp and 502 lb-ft of torque. Jaguar claims that even though the XFR-S has 40 more horses than the XFR, it will have the same fuel consumption and CO2 emissions. The new beast features, obviously, some new aerodynamics parts and carbon fiber additions here and there in order to make the car lighter and stick more to the ground. For the commercial, there is not much to be said, just listen to that large V8 roaring in the mountains!

Volkswagen commercial: Are you GTI Enough?

Posted on November 28, 2012 by JP Zakher

For those of you who missed it, this is the commercial of the VW Golf GTI VI 35 anniversary edition. This special edition of the already amazing GTI has still the standard 2.0 liters V4 turbocharged engine but the German engineers were able to squeeze out of it 235hp and 221 lb-ft of torque. This is an augmentation of almost 10% compared to the stock GTI’s power. Not a crazy increase but it is nice to have. The 35 edition has several limited edition “35” badges here and there like on the door sill plates, the steering wheel and seats. This limited edition features a “half golf ball” as a gearlever that pays homage to the stickshift of the original 1976 GTI. This commercial that was released for the launching of the 35 edition GTI is just stunning. The driving sensations the car delivers are so well advertised and represented. This is one gorgeous car commercial just pure car/human interaction. I am still waiting patiently to see how the new special edition GTI VII will look like. Knowing that the stock GTI VII can be bought with a special racing package delivering 230hp, a special edition version will have at least 30 additional hp. Looking forward.

Car of the year 2012 by EVO

Posted on November 21, 2012 by JP Zakher

I was expecting a more organized and structured video by EVO for “the car of the year 2012” more like MotorTrend’s Best Driver’s Car 2012 that was released a few month ago. This video is filmed more like a normal day at the track than like a Car of the Year 2012 by EVO video. In it, Tiff Needell and Dickie Meaden take ten hot 2012 cars and take them to a spin. The end result was expected no major surprises. The fact that Tiff Needell decides not to turn the traction control of the Huayra off while driving it around the track is also a bummer.

Mercedes Commercial: The SLS AMG Black Series

Posted on November 10, 2012 by JP Zakher

After launching the SLS AMG 45th Anniversary edition a couple of weeks a go, Benz are announcing the SLS we were all waiting for, the Black Series edition. Eight month after the C63 Black edition, an SLS was a must. This new version of the famous SLS is not only road friendlier but also faster and lighter than the SLS GT. Does it have a screaming, shouting, ear fu**ing V8 combined with a whooping exhaust? Most probably. But this time the famous 6.2 V8 has been squeezed and now delivers 622hp and 634 lb-ft. The weight saving has been achieved thanks to the installation of light weight ceramic brakes, and lots of CRFP (Carbon fiber reinforced polymers) made parts here and there. The end result is a Black Edition 70kgs lighter than the previous SLS GT. I really like the fact that this Benz includes a lot of features from the 45th anniversary edition while being a derivable comfortable car that you can take on a spin around the track on Sundays. The Solar Beam paint is very similar to the Electric Yellow of the MINI models. I really liked the color but I think that, as all Black Edition models, this SLS should definitively be featured in white. The ad by itself is nothing special, the intention of Mercedes was just to show there new creation to the world; just show it not listen to it.

Mercedes Commercial: SLS AMG GT3 “45th Anniversary”

Posted on October 30, 2012 by JP Zakher

A few days ago Mercedes revealed its all brand new SLS AMG GT3 45th Anniversary edition model. I just love the “anniversary editions” sports cars they always have amazing features. Most of the times, the features added to the car transforms it into a collection car, not a “better to drive version” of the production model. This SLS AMG GT3 is a perfect example. Would you be able to drive this version of the SLS in your every days life? I dough it. For this 45th anniversary, the AMG team worked on a race edition of the SLS model. They mostly developed the aerodynamics. This edition is much lighter than the road version. It features a huge rear spoiler, a roll cage and other aerodynamic parts.

The interior is completely optimized to minimize weight. A big number of the luxury features have been replaced by carbon fiber race like buttons. Only 5 of these monsters will be build. They will be completely hand made and delivered by the AMG team directly to the lucky customers. Regarding the engine, the SLS GT3 will feature the normal 6.3 liters V8 that is available in the SLS AMG model.