Tag Archives: ads

Audi S1 SportBack Quattro

Posted on by
1

Audi-S1_Sportback_2015To be honest, I don’t believe in S models when it comes to Audi. For me it is either you buy the chilling A version or the proper, sporty RS. But that S1 was an exception to the rule. As a big fan of hot hatches, it couldn’t go unnoticed. With its 231hp and 272lb-ft squeezed out of a 2.0 Turbocharged 4 cylinder engine, that car, the size of a Ford Fiesta, would burn the 0-100km/h in just 5.8 seconds. It might be a couple of horses short compared to the previously released, limited edition A1 Quattro (256hp and 258lb-ft of torque) but it has more torque making the acceleration more brutal. Unlike the special edition A1, it can be ordered in several brand new Audi colors like that gorgeous Yellow Vegas. It just looks stunning with those new front Xenon headlights and led taillights and have you seen that spoiler and those 4 tail pipes?! With Audi’s Quattro and a manual gear box, that S1 must be a joy to drive. It even has 5 doors so you can take your pals for a hot climb to the mountains or for some drifting on snow.

Audi-S1_Sportback_2015 backPrice wise, with the A1 costing around $40K I would suspect the S1 to have a selling price in Lebanon of around $60K. Is it worth it for a car the size of a matchbox with the engine of a GTI? Even tough they don’t really belong to the same category, I think I would rather pay a bit more and get myself a proper MK7 GolfR (full review available right here) which is more spacious and has 300 ponies awaiting to be whipped.

The Jaguar F-Type R

Posted on by
Reply

Ftype CoupeThe long awaited hard top version of the already wonderful F-Type roadster has been finally revealed and it looks stunning. The Coupe is the latest member of Jaguar’s R performance line, that includes the XFR-S and XKR-S. It features the same 5.0-liter, 550-hp and 680Nm of torque supercharged V8. This beauty will burn the 0-100km/h in just 4.0 seconds. The new breed is equipped with hidden rear wing that rises at speeds above 100km/h and stiffer adaptive dynamics suspension that manages the car’s body movements and adjust accordingly. It also has an electronic active differential and a torque vectoring system that further aid the F-Type R’s handling abilities, by controlling the amount of torque sent to each wheel while allowing the inner wheels to brake independently to reduce under-steer.

This F-type R is one, if not the best, looking supercar that has been released this year. It is the perfect balance of  pure elegance, power and eye popping beauty. The roar that comes out of those 4 tail pipes is just plain earporn! Amazing package that thing, great job Jaguar!

Volvo Trucks – The Epic Split feat. Van Damme

Posted on by
2

Van Damme Volvo TrucksThe EPIC campaign of Volvo trucks is far from over! #TheEpicSplit is the sixth live test from Volvo Trucks. It follows on from previous viral videos including the Bull Run in Spain to Charlie the Hamster truck driver to many other stunts that you can check right here. The purpose of this test is to demonstrate the remarkable stability and precision of Volvo Dynamic Steering.

What makes this feat so impressive, is that the Hollywood legend, 53 years old Jean-Claude Van Damme, is standing high above the ground, a foot on each side mirror of two golden Volvo FM Trucks speeding in reverse. Chillin like a vilain, Van Damme then performs a world-first: The Epic Split between two moving trucks! Volvo Trucks, my respect I send to you!

The Jaguar C-X75: 850hp and Co2 Emissions of a Prius

Posted on by
Reply

Jaguar C-X75 Front“Our challenge was monumental: we needed to achieve the performance of a Veyron; the range of a Volt; and the CO2 of a Prius,” said Jaguar C-X75 manager Rob Atkin. After the introduction of LaFerrari by Ferrari and the P1 by Mclaren, it is now Jaguar’s turn to reveal their secret weapon. They called it the C-X75, a concept they have been cooking for around 2 years now, celebrating the 75th anniversary of Jaguar. The result? The most technological advanced production car in the world. This new master piece is a hybrid that has around 850 hp and 750lb-ft of torque, the result of a combination between a Turbocharged and Supercharged 1.6 liter 4 cylinder engine delivering 500hp revving up to 10,300 RPM (YES you read it right) and 2 electric motors generating around 350hp. The petrol engine alone is delivering 313hp per liter, which is 60% more than any road car available in the market today. This massive amount of power will be delivered by all four wheels to the road through a 7 speed manual gear box. The Co2 emission of this beast are comparable to the ones o a Prius, the hybrid that Toyota has been producing for the past couple of years.

Jaguar C-X75 BackEven though it is a production car, Jaguar announced that it not for sale for the time being so don’t expect to see any of these on your local roads soon. Its design is just brilliant, the grey, matte finish looks amazing. The overall look of the car is crazy but not too crazy, the rear diffuser is just massive and the front end looks “deja vu” it has a Ford-ish aspect to it don’t you think? With this car revealed, we should be expecting mind blowing techs in the next generation Jaguar production models. Looking forward!

Hyundai Commercial: Cheetah

Posted on by
Reply

Hyundai Veloster TurboHyundai’s Turbo Veloster has been on the streets for quite some time now. I find that this turbo version was a must. There was like a “disagreement” between the Velosters looks and its power outcome when the 1.6 liters V4 138hp version was released. This time though, the Turbocharged 1.6 liters V4 is up to the task with its 201hp. The Veloster has now its place in the Hot Hatch market. Let’s see if it’ll be able to become a reference in this target market. This superbowl commercial is a good way to show the power capabilities of this new born of Huyndai. Check the Veloster Grim Reaper commercial right here.

Hyundai Commercial: The Grim Reaper

Posted on by
2

Hyundai has made some really good improvements regarding the design and quality of their new models while keeping there competitive low prices. With there new born, the Veloster, the South Korean firm is aiming to compete in the Hot Hatch market. But is there new creation good enough to compete in that market? Well, the design (outside and inside) of the car is very original and distinctive. I find the idea of a 3 door car not bad at all. The engine thought not so brilliant. The Veloster features a 1.6 138hp V4 which I find not powerful enough to compete in the Hot Hatch market with Mini Coopers and other GTIs. The good news is Hyundai announced that they’ll releasing a Turbocharged version of the 1.6 V4 that is gonna deliver up to 200hp.That’s more like it!! Regarding the commercial, Hyundai is advertising the safety advantage of having a three door car.

Honda Commercial: “Conveyor”

Video

Reply

Such a brilliant idea by Honda to promote the fuel economy aspect of their new Honda CR-V 2012 . The ad really “suits” the slogan! Honda is advertising their CR-V family car in exactly the right place, supermarkets, which are mostly visited by parents.

Chevy Commercial: Superbowl 2012

Posted on by
Reply

This is the Camaro 2012 convertible commercial that was shown during the 2012 superbowl night. I drove the RS version of the Camaro and I must say it was amazing. You really feel like driving a muscle car: the car is large, it’s rear wheel drive, the power and the noise it delivers is amazing. Its look is so aggressive specially at night with the beams on. AND you can get a Transformers, yellow edition of one of those!!

Nissan Commercial: “Built to Thrill”

Posted on by
Reply

I’m not a big fan of the Juke but this small crossover by Nissan is having a big success specially in Europe. For people who want to “stand out” this is definitely the right car. It’s design is really fun and it has a big range of options to chose from. The Juke features an in-line 4 cylinder 1.6 turbo charged engine that delivers up to 188hp. The Juke is marketed as a small city crossover for everyday use. I guess this is why the Juke is available in Front Wheel Drive which is actually weird for a crossover. I really liked this ad by Nissan. It is very creative, it really implements the “Built to Thrill” slogan that Nissan is using to market its Juke.

Volkswagen Commercial: “The Dog Strikes Back”

Posted on by
1

This famous VW commercial featuring “The Dog” was aired during the 2012 Superbowl. It was a real success cumulating almost 14 million views as of today. Really liked how they linked it to the previous Darth Vader, “The Force”, commercial. The 2012 VW Beetle gets a turbocharged 2.0-liter four-cylinder engine that produces 200 hp/207 lb-ft of torque. Its the same engine as the VW GTI. What I like about this new Beetle is that it is more “manly” in a way than its predecessor. The R version of this model is just gorgeous. The Golf R better start warming up it has a really good opponent here!! Check the making of this video in my next post.